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Icecat the open catalog

Kodak, Brother, 3COM, D-Link and Phoenix join OpenIcecat, the Free Catalogue for the EMEA IT Channel
Date:
15-01-2007
Sender:
martijn
Subject:
Kodak, Brother, 3COM, D-Link and Phoenix join OpenIcecat, the Free Catalogue for the EMEA IT Channel
Document:
Message:
Press release

Kodak, Brother, 3COM, D-Link and Phoenix join OpenIcecat, the Free Catalogue for the EMEA IT Channel

Tuesday, January 16, 2007, www.openicecat.com: Kodak, Brother, 3COM, D-Link and Phoenix have joined OpenIcecat, which now includes 80 brands in its Open and free Catalog for the European IT Channel. Since November, 20 new brands have joined the worldwide unique Open Catalogue, which is accessed by more than 1000 resellers & distributors within EMEA in four languages: English, French, German and Dutch. With Phoenix Europe BV the following brands were added: Hiper, PNX, Saitek, Thecus and Yusmart. Other brands that have joined since last November are: Ability, Blue Ears, Brother, Easy Disc, ID control, Kodak, Macally, Map & Travel, Medion, Nuance, Projecta, Surfplan, Viewsonic, Zyxel.

Open Icecat provides for all major IT brands, such as HP, Acer, Fujitsu-Siemens, Lenovo, IBM, Toshiba, Canon, and Sony, the data-sheets for free to the EMEA IT Channel. See the complete list of OpenIcecat partners: http://www.openicecat.com/menu/partners/index.htm. The users can be found in the UK & Ireland, Benelux, Nordics, Germany, France, Austria and Switzerland. This success is logical, as many channel partners are struggling with low margins, and prefer to invest their margin in marketing & sales, not in product content.

Before the end of Q1, Icecat will expand by including support for Spanish, Russian and Danish. The number of brands is expected to grow to 100 in the coming two months. And the number of using resellers and distributors is expected to grow with at least 50%, as major ebusiness platforms are connecting itself to re-distribute Open Icecat data-sheets.

About Open Icecat
Icecat.biz is developed in 2003 and has developed rapidly from a local Dutch IT products database, into multilingual European OpenIcecat. The free OpenIcecat service is launched in December, 2005 with 20 manufacturers. This number has quadruppled since. The main motivation of manufacturers and the channel to join this concept is to drive channel costs down, and to improve the standardization and quality of product content. OpenIcecat is ruled by the Open Content License Agreement. Icecat.biz is providing product content in XML format or via URLs. The content is used in webshops, comparison sites, advisors and ERP systems.

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